HEEROZ — Launch Map
Personal overview · March 2026
Phase 0 — Foundation
Now · weeks
Lock 6 core documents
CoreLogic · Psychographic · LaunchSequence · PreLaunchCohort · B2BPitch · InfraMap
cost: €0
Phase 1 — Founder Content
Months 1–2
Short documentary — VEIL + HEEROZ co-creation. Honest, in the middle of the process.
Constitutional Generativity paper → pre-print / arXiv
HEEROZ Origin Document → public-facing version ready
cost: €0
Team Formed
Month 1–2 in parallel
You
strategy · B2B · vision
cohort recruitment
Engineer
platform build · AI guide
threshold reward model
Ops (part-time)
cohort coordination
consent · participant support
~$5–7.5k/mo
Phase 2 — Pre-Launch Funding
Months 1–3 · parallel to build
B2B Companies
direct causality argument
power asymmetry in our favour
service fee + contribution
Individual Donors
anonymous or named
famous name = media event
flywheel mechanic
Prizes / TED
TED Audacious Wish
AGI transition funds
credibility · non-dilutive
Phase 3 — Pre-Launch Cohort + Build
Months 1–4 · the core phase
10–20 real people found street level. Direct human approach. No digital required.
Co-creation process runs. Sessions documented with consent. Shame dissolves through creation + community.
Financial support distributed during process — not contingent on outcome.
20–40% stories produced. Platform prototype tested and refined through real use.
the proof
of concept
Phase 4 — B2B Pitch + Launch Prep
Months 4–6 · first revenue
Prototype live with cohort → show companies real people, real process, real documentation trail
Power asymmetry: company downside of no deal >> service fee. Negotiation runs our way.
First B2B agreement closes → flywheel ignites: users → projects → companies → users
revenue
from day one
Phase 5 — Public Launch
Months 6–8 · doors open when ready, not on a calendar date
First contact: 20–40% stories visible. No pitch. Real people already in motion. Funding already distributed.
Chicken-and-egg problem solved before doors open. Flywheel already turning.
Total pre-revenue exposure
Worst case with 3-month buffer stays inside $100k · self-fundable · no external capital needed
$35k – $80k